A dreamy, lifestyle day in Florence — no checklist, just pure pleasure.
This is Florence, done your way. Designed for travelers who crave a balanced day of beauty, culture, food, and atmosphere, this self-guided WhatsApp tour leads you through a handpicked blend of iconic sights, secret spots, and stunning lifestyle stops.
You’ll stroll historic streets, dip into galleries and boutiques, eat where locals actually eat, and uncover hidden corners full of stories. It’s not about ticking every box — it’s about feeling the city come alive at your pace, with expert curation and freedom to follow your curiosity.
Whether it’s your first time or your fifth, this is a stylish, relaxed, and enriching way to spend a day in Florence.
📍 5 cultural and historical landmarks
🖼 2 museums or galleries (tickets not included*)
🍝 4 curated food and drink hotspots for lunch, gelato & aperitivo
🛍 3 shops and boutiques — including artisan gems and local concept stores
🌇 1 rooftop bar with an unforgettable view
🗺 …and much more!
Duration & Flexibility:
Half-day if you keep moving
Full-day if you linger at shops, cafés, or museums
Entirely self-paced and fully walkable
Availability: Always On, including Sundays and Mondays
Recommended Start Time: 10AM to 4PM
Start earlier or later — but you may find some galleries or food venues closed.
*Want to visit the Uffizi? We’ll show you where they fit, but we recommend booking ahead online.
Ideal for travelers who care about atmosphere and balance: stylish explorers, curious couples, and culture lovers who want to enjoy Florence without the stress of a rigid checklist.
Delivered via WhatsApp, with step-by-step directions, live-style chat and optional extras
Start and pause whenever you like
One purchase = One mobile device access (ideal for 1–2 people)
This route was crafted by Benedetta and Gemma — Florence insiders with a deep love for art, history, and beautiful things. Gemma is a Renaissance expert who brings stories to life. Benedetta is your go-to for Florence’s best food spots, artisan shops, and rooftops with views.
€24 per device (perfect for solo travelers, couples or best friends)
Original price was: €24.00.€17.00Current price is: €17.00.
A stylish and lifestyle Milan day. Local fashion, top eats, and city gems — no rush, no crowds.
Escape the crowds and explore Florence’s local soul through ateliers, viewpoints, and authentic eats in the Oltrarno.
You will find the opening hours information in the product description. You may start whenever you want between the listed opening hours.
You can expect most stops to be open throughout the opening hours, but of course some venues may decide on last minute closures without notifying us.
The approximate start point and itinerary is indicated in the product description above. Once you purchase, we will e-mail you the exact coordinates for the starting point.
The approximate duration is indicated in the product description above.
Remember you are entirely in charge of your own time: you may decide to go at a pace or take multiple breaks, or skip some stops that you aren’t interested in.
We currently offer our tours in English and Italian: that’s because clues aren’t AI-generated, but curated by expert copywriters and guides. We seek to add more languages in the future.
Absolutely, but you’ll only be able to activate the tours on one phone at a time. If you want to look from multiple phones, you’ll need to purchase multiple tours.
Visit our “Groups” page for more information or get in touch with our team to arrange extras.
Our adventures are designed for adults and young adults. Children aged 8+ will enjoy it, but will need support from an adult.
If you are an educational institution and you want to know our alcohol policy, please get in touch. Generally speaking, we do not recommend alcohol, but some of the venues we visit do offer alcoholic options – as most Italian bars do – and we may mention it if culturally relevant.
A charged phone with WhatsApp installed and a functioning data plan. You will need at least one phone per 4-5 people.
We recommend walking shoes, a portable battery or charger, and appropriate attire for the weather: whilst we factor in plenty of stops, you will be walking some.
You can expect a mix of highlights, secret spots and things to taste.
We do not reveal the entire itinerary upfront, as we believe you will enjoy yourself more if you get surprised as you go.
We guide you directly via Whatsapp with text messages, images and audio files.
Each tour follows a curated itinerary that highlights certain aspects of the city.
“All Killer No Filler” tours focus on the must-see, most iconic views of the city. This is for those who want to tick all the boxes and don’t mind sharing space with other visitors! Tickets to go inside iconic museums are not included.
“The Perfect 24H” tours focus on spending a beautiful, relaxing day in the city you’re visiting. You’ll still get iconic views, but expect more hidden corners, beautiful boutiques and tasty delicacies to sample. You’ll encounter some tourists but also enjoy quite corners and pretty backstreets.
“Off-The-Beaten-Path” Tours focus on niche itineraries: they may be taking you to a lesser known part of town or show you the city under a particular cultural lens. Perfect if you’ve got specific interests or don’t want to just see the main sights!
If you’re still unsure, take our quiz to find out what’s right for you.
We are always trying to partner with local vendors in order to provide you with the best experience.
Some of our partners will offer you discounts or special treats, whereas in other venues you may have to purchase your own food/beverages if you wish.
You need a ticket per mobile phone you intend on using: we gift prizes, special treats and discounts along the way, and it is essential that we maintain trust with our vendors.
If you are a large group, discounts apply. Get in touch with our team to get a quote.
We use Stripe to process payments via PayPal and card. If you are a business and would like to pay by bank transfer, that is possible.
If you did not love our experiences by Stop 2, or if you were unable to take part, we offer full refunds. Simply get in touch with our team and we will handle it.
Invisible Streets 2025 – by Ghelardi Ventures LTD. All rights reserved.