The Medici’s Secret Elixir

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“A review from a customer who benefited from your product. Reviews can be a highly effective way of establishing credibility and increasing your company's reputation.”

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FLORENCE

THE MEDICI'S
SECRET ELIXIR

GET READY
FOR A UNIQUE ADVENTURE

Looking for an alternative, non touristy way to explore Florence? Embark on this unique and fun city quest with a sweet twist!

You’ll follow clues, play a role in a Medici storyline and discover picturesque, off-the-beaten-track locations that aren’t the usual museums or tourist hotspots.

Our self-guided adventure is perfect for couples, young adults, families with kids, school trips and anyone seeking a unique and fun way to actively explore the city, learn a little about the Renaissance, and make cherished memories along the way.

You have full flexibility to start and explore entirely at your own pace: directions will be sent to you dynamically via WhatsApp in English, giving you the freedom to enjoy quality time with your crew. You’ll naturally come across a curated selection of hidden courtyards, stunning boutiques, tasty cafes and iconic landmarks – where you’ll be able to take breaks for refreshments, shopping and picture-taking… and rejoin the Quest whenever you’re ready.

It’s available every day from morning to evening, including Mondays and Sundays, when it rains or when it’s hot: just wear appropriate clothing!

So, will you help Lorenzo de Medici find the mysterious Elixir of Joy and protect it from the austere Friar Savonarola? Pick your side and get ready for a truly unique and unforgettable experience, with a delicious sweet surprise on us at the end!

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TRY BEFORE YOU TOUR

If you don’t love it by stop 1, we’ll refund you —
no questions asked.

KEEP EXPLORING AND SAVE 20%!

Go on multiple adventures and save 20% with code ITALYCOMBO

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FAQs

LOGISTICS & START TIME
When and where do we start?

You will find the opening hours information in the product description. You may start whenever you want between the listed opening hours.

You can expect most stops to be open throughout the opening hours, but of course some venues may decide on last minute closures without notifying us.

The approximate start point and itinerary is indicated in the product description above. Once you purchase, we will e-mail you the exact coordinates for the starting point.

The approximate duration is indicated in the product description above. 

Remember you are entirely in charge of your own time: you may decide to go at a pace or take multiple breaks, or skip some stops that you aren’t interested in.

We currently offer our tours in English and Italian: that’s because clues aren’t AI-generated, but curated by expert copywriters and guides. We seek to add more languages in the future.

Absolutely, but you’ll only be able to activate the tours on one phone at a time. If you want to look from multiple phones, you’ll need to purchase multiple tours.

Visit our “Groups” page for more information or get in touch with our team to arrange extras.

Our adventures are designed for adults and young adults. Children aged 8+ will enjoy it, but will need support from an adult.

If you are an educational institution and you want to know our alcohol policy, please get in touch. Generally speaking, we do not recommend alcohol, but some of the venues we visit do offer alcoholic options – as most Italian bars do – and we may mention it if culturally relevant.

GAMEMEPLAY
What do we need to bring?

A charged phone with WhatsApp installed and a functioning data plan. You will need at least one phone per 4-5 people. 

We recommend walking shoes, a portable battery or charger, and appropriate attire for the weather: whilst we factor in plenty of stops, you will be walking some.

You can expect a mix of highlights, secret spots and things to taste. 

We do not reveal the entire itinerary upfront, as we believe you will enjoy yourself more if you get surprised as you go.

We guide you directly via Whatsapp with text messages, images and audio files.

Each tour follows a curated itinerary that highlights certain aspects of the city.

“All Killer No Filler” tours focus on the must-see, most iconic views of the city. This is for those who want to tick all the boxes and don’t mind sharing space with other visitors! Tickets to go inside iconic museums are not included.

“The Perfect 24H” tours focus on spending a beautiful, relaxing day in the city you’re visiting. You’ll still get iconic views, but expect more hidden corners, beautiful boutiques and tasty delicacies to sample. You’ll encounter some tourists but also enjoy quite corners and pretty backstreets.

“Off-The-Beaten-Path” Tours focus on niche itineraries: they may be taking you to a lesser known part of town or show you the city under a particular cultural lens. Perfect if you’ve got specific interests or don’t want to just see the main sights!

If you’re still unsure, take our quiz to find out what’s right for you.

We are always trying to partner with local vendors in order to provide you with the best experience.

Some of our partners will offer you discounts or special treats, whereas in other venues you may have to purchase your own food/beverages if you wish.

PAYMENTS
How many tickets do we need?

You need a ticket per mobile phone you intend on using: we gift prizes, special treats and discounts along the way, and it is essential that we maintain trust with our vendors.

If you are a large group, discounts apply. Get in touch with our team to get a quote.

We use Stripe to process payments via PayPal and card. If you are a business and would like to pay by bank transfer, that is possible.

If you did not love our experiences by Stop 2, or if you were unable to take part, we offer full refunds. Simply get in touch with our team and we will handle it.